When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Then, Microsoft invested $150 million (!)
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