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IA Summit 09 - Day 1

Boxes and Arrows

Additionally, Nate identifies the key considerations when designing a mobile ethnographic study, indicating how technological developments in the future might be used to improve upon current methods. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Then, Microsoft invested $150 million (!)