2001 Advertising Engagement Underperforming Technical Team 
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Then, Microsoft invested $150 million (!)
Boxes and Arrows
APRIL 9, 2009
You are (Mostly) Here: Digital Space and The Context Problem – Andrew Hinton Lead Information Architect in Vanguard’s User Experience Group, Andrew Hinton provides engaging examples (including Mr. Spock, a speeding trolley, and a Dada urinal), illustrating how language powerfully affects context, and vice-versa.
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