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The only two measures that matter

David Marks

In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. Some companies, such as Apple, rely on a strong brand culture that effectively blinds their fans to the very existence of viable alternatives. But it provides companies with sufficient time to take measures against new competition.

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The only two measures that matter

David Marks

In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. Some companies, such as Apple, rely on a strong brand culture that effectively blinds their fans to the very existence of viable alternatives. But it provides companies with sufficient time to take measures against new competition.

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Designing for Harmony

Boxes and Arrows

Was their size and rapid growth diluting their design-driven culture? After enjoying almost total market domination, Intuit finally was beginning to face some competition. A focus on profits and products had watered down their culture of user-focused design. Solving for the innovator’s dilemma.

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