The Inovo Group

AUGUST 9, 2017

Design thinking is big in the corporate world. Ever since Tim Brown wrote his seminal book ‘ The Art of Innovation ‘ in 2001, the role of design thinking in innovation has grown – and for good reason. One can argue the reasons for systems thinking not catching on the way that design thinking has (e.g.

System 40

System Design Design Thinking Tools 40

Moves the Needle

MARCH 1, 2023

Also, while human-centered design certainly existed, the practices of “design thinking” reaching tech companies to any real degree was still a decade away. By 2001, I was running Product Management at a different company. The product management function is the right group to design, test, and iterate upon those systems.

Management 52

Management Agile Software Design 52

Gijs Van Wulfen

MAY 5, 2017

Innovation starts with an idea, a technology, a problem or a business issue. When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. The technology: can we deliver it? Discover : Discovering trends, markets, technologies and customer insights.

Innovation 63

Innovation Technology Conference Ideation 63

Innovation 360 Group

APRIL 3, 2017

Imagine you ask your management team or your employees to figure out, design and launch something that will replace your current business, and give them a deadline and a budget. In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways.

Strategy 40

Strategy Strategy Leadership Project 40

Innovation 360

APRIL 4, 2017

Imagine you ask your management team or your employees to figure out, design and launch something that will replace your current business, and give them a deadline and a budget. In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways.

Strategy 40

Strategy Strategy Leadership Project 40

Moves the Needle

DECEMBER 17, 2015

The rate of technological change and adoption gives consumers more choice and power than ever before. Design Thinking Centered around customer empathy and prototyping, design thinking is a compelling framework for ideation and the discovery of new value. We’re in an amazing time. For the consumer, this is awesome.

Management 61

Management Innovation Management LEAN Design Thinking 61

Gijs Van Wulfen

NOVEMBER 7, 2016

Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely. The technology: can we deliver it?

Technical Review 63

Technical Review Innovation Technology Resources 63