Moves the Needle

MARCH 1, 2023

The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.

Management 52

Management Agile Software Design 52

Moves the Needle

DECEMBER 17, 2015

Henry Ford’s great insight was that if he could reduce the cost of cars such that his decently-paid employees could afford to buy the automobile they made, he’d have a massive market. His very lean progressive assembly process was the result. The number of competitors in most open markets is incredible and increasing rapidly.

Management 61

Management Innovation Management LEAN Design Thinking 61

Moves the Needle

AUGUST 14, 2018

Lean Innovation Definition At Moves The Needle, we define lean innovation as “reducing waste in the discovery, creation, and delivering of new value to customers." We base Lean Innovation principles upon the 3 E’s of Lean Innovation : Empathy, Experiments and Evidence. What is Design Thinking?

LEAN 105

LEAN Examples Agile Design Thinking 105

eZassi

MARCH 13, 2018

The FEI Boston Conference 2018 is designed to help you stop talking about innovation and to leave with a blueprint to immediately begin to take action and build your own culture of innovation. In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. FEI Boston Speaking Topics.

Conference 40

Conference Trends LEAN Innovation Programs 40

Moves the Needle

OCTOBER 12, 2018

As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".

How To 76

How To Tools Marketing LEAN 76

eZassi

MARCH 13, 2018

The FEI Boston Conference 2018 is designed to help you stop talking about innovation and to leave with a blueprint to immediately begin to take action and build your own culture of innovation. In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. FEI Boston Speaking Agenda.

Conference 40

Conference Leadership Trends LEAN 40

hackerearth

MAY 12, 2017

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. The climb has been quite an uphill task for the iconic toy designer.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40