IdeaScale
MAY 12, 2021
Instead of custom Macs for dozens of different customer bases, Jobs laid down the rules that the company would focus on four products: One desktop model and one portable model for the personal consumer market and the business market. And until 2001, that was it. Part of this was the design.
Boxes and Arrows
DECEMBER 23, 2014
By using these nascent user-centered design methods, they were able to meet the expanding needs of their user base and claim over 90% of the small business accounting software market. A noticeable lack of focus prevented them from innovating as a company; their user-centered design DNA was disappearing.
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Destination Innovation
JULY 5, 2017
Jorgen Vig Knudstorp joined in 2001 and was promoted to CEO three years later at the age of 36. They asked customers to help design new products. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. They appointed a new CEO. Collaborate to innovate.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. The primary function was to serve as the bridge between Engineering and Marketing. Ken Beer was the Director of Product Management and reported into the Marketing department. I had never heard of Agile.
Boxes and Arrows
JUNE 18, 2012
Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? There has been a reluctance for designers to embrace the idea of experience and I’m not sure why.
Boxes and Arrows
AUGUST 7, 2008
Information architects and designers play a critical role in ensuring the products they design provide users’ with a return on their investment of attention. The causes of flow have the most implications for website and application design. When attention becomes a scarce resource, it’s important to invest it wisely.
Moves the Needle
AUGUST 14, 2018
And in practice, we combine three important ideas: design thinking, Lean Startup, and agile methodology. Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. What is Design Thinking? But design thinking alone is not enough.
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