How to Optimize Email Marketing for the New Normal of COVID-19
Brunner
OCTOBER 20, 2020
For example, if you’re a DIY equipment renter, you might engage with your customers more since they’re spending more time on home improvement projects. A 2% increase in customer retention has the same effect as decreasing costs by 10% (Murphy & Murphy, 2002). In times like these, customer loyalty is a premium investment.
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