There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). The real value of any software capturing system is more for the unknowns as it requires greater collaboration , observation, and awareness. The unknown becomes very different in approaching idea generation.
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