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There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. The knowns are those products, services, processes, etc. This quote is from the former U.S.

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COVID-19: Business R&D Spending Will Fall by at Least 5-6%

Commodore Innovation

That might be in relatively small ways like sharing and disseminating knowledge about tools and behaviors that enhance virtual / remote collaboration. And it might be larger ways such as helping to drive or facilitate innovation processes that identify ways your organization can help our communities and our governments (e.g.

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