Innov8rs
MARCH 26, 2023
Those who lean towards a Miles Davis mindset are more likely to adopt an open approach to innovation. In contrast, those who lean towards a Johann Sebastian Bach mindset may prefer a more structured and rule-bound approach. Are You a Prince of Serendip?
Moves the Needle
OCTOBER 12, 2018
You apply the 3 E’s of lean innovation , develop empathy, run rapid experiments, analyze evidence -- data + insights -- to find the right actions the business must do to illicit the behavior. Their messaging, circa Jan 25, 2002: "new all purpose, premium household cleaners that add elegance and sophistication to home and life."
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