The Orange Socks Story I’ve Never Written Before
BrainZooming
OCTOBER 23, 2017
When the Fast Company article appeared in January 2002, someone came to my office to ask if I’d seen it. Big strategy statements shaping your organization needn’t be complicated. The orange socks came up in conversation, but they were tangential to the interviews with the top leaders. I said I hadn’t. I was horrified!
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