2002 Culture Marketing Radical Innovation 
Integrative Innovation
MAY 26, 2014
For example, cordless telephones were a radical innovation relative to wired phones because they were based on a substantially new technology; however, their customer base was essentially the same. Disruptive innovation does not necessarily involve cutting-edge new technology, as radical innovation does.
ITONICS
JULY 30, 2018
When talking about innovation, existing companies should, therefore, be entitled to create those breakthroughs by themselves. The Innovator’s Dilemma. The goal should be to create a constant stream of ready-to-market innovations that are always aligned with future developments and thus a source for disruption.
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