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What do you need to innovate?

David Marks

When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Being attuned to the market, Amazon had the rare insight to respond to the growing need in flexible computing memory and power. (At Amazon experimented and adapted the product based on market input.

article thumbnail

What do you need to innovate?

David Marks

When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. Being attuned to the market, Amazon had the rare insight to respond to the growing need in flexible computing memory and power. (At Amazon experimented and adapted the product based on market input.