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What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. The company is famed for its high level of customer engagement.

article thumbnail

What do you need to innovate?

David Marks

A highlevel illustration of the two companies innovation environment at the time of breakthrough innovation is provided below. When Amazon Web Services (AWS) was introduced back in 2002, Amazon was a fledgling web retailer mainly known for selling books cheaply. The company is famed for its high level of customer engagement.