There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. The unknown becomes very different in approaching idea generation.
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