2003 Advertising Management Marketing 
Adam Hartung
MAY 15, 2016
On May 1, 2003, KMart begins trading again. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.”
The BMI Lab Blog
JANUARY 26, 2018
“Lean value” focus: This approach is supported by the nature of the market. It is full of entrepreneurs, customers, markets and capital that happen at the same time. So, probably dozens of entrepreneurs are working on the same idea at the same time; the market will falsify most wrong assumptions quickly.
Boxes and Arrows
JULY 2, 2013
3 Our emotional responses to the marketing, purchase, and use of products combine over time to create emotional experiences, which further combine to create emotional relationships. Even the marketing of the page–Why “Go” Beyond Talk?–could Designing relationships. Passion (Desirable) + Commitment (Useful) = Illusory love.
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