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When innovation led to a reversal of fortunes

hackerearth

In 2004, CEO Knudstrop embarked on a back-to-the-basics journey, and went from a loss of $292 million that year to a profit of $117 million in 2005. The company created an experience “around” the movie and engaged its buyer compellingly and completely. Controlled innovation has clearly worked. Source: [link].

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Top 10 must-read books on Innovation

hackerearth

Frans Johansson, a Swedish-American entrepreneur, introduces the concept of “intersection of ideas,” which results in path-breaking innovations. This is the key takeaway from this book published by Harvard Business School Press in 2004. The Innovator's Dilemma by Clayton M. High praise indeed.

LEAN 12