When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
In 2004, CEO Knudstrop embarked on a back-to-the-basics journey, and went from a loss of $292 million that year to a profit of $117 million in 2005. The company encourages open innovation via Lego Ideas. Disruption just wasn’t working for the Billund-based company. Bionicle” was the only saving grace. Fingers crossed!
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