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3 Innovation Specialists Busting the Myth About Brainstorming

Innovation in Practice

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is why: most ideas produced during brainstorming sessions don’t work in reality, because of a lack of essential filters.

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When innovation led to a reversal of fortunes

hackerearth

Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. It is a story of disruptive innovation. Source: [link]. He stabilized the business.

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Top 10 must-read books on Innovation

hackerearth

This 2005 book is an excellent read to understand how corporations can tap into their potential and foster an innovation culture. Christensen’s theory of disruptive innovation has been called “the most influential business idea of recent years.” The Innovator's Dilemma by Clayton M.

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