3 Innovation Specialists Busting the Myth About Brainstorming
Innovation in Practice
JANUARY 12, 2018
When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is why: most ideas produced during brainstorming sessions don’t work in reality, because of a lack of essential filters.
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