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2006) and are more likely to be created by making new and unique combinations (S. Klein & Bullock, 2006; Lewin, 2011; Von Mises, 1949). Sharp (2010) has found that there is strong paradox in (entrepreneurial) leadership when it comes to innovation at the personal level of the entrepreneur. Shane, 2003).

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Collaborative filtering recommendations are those suggested products that display when you’re viewing an item. Collaborative filtering is based on product categories and “people who bought this also bought that” At one point in Amazon’s history, its recommendation engine was responsible for 35% of company revenues.

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Why Amazon wins | Innovate the core, innovate to transform

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