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PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO

Innovation 360 Group

At the same time, big box retailers started selling CDs at massive discounts to hold onto customers that were disappearing into ecommerce. In 2006, the massive Tower fell, going from profitability to bankruptcy in a few years. Disruption is the new normal in the global, mobile, digital world. So, what is the biggest risk you can take?