“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
The Innovation Gamble. Open Innovation is defined by Chesbrough (2006) as “the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.” Lindegaard, 2010). Lego – Bankruptcy. Bagels – Innovo Damnosa.
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