2006 LEAN Marketing Roadmap 
David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
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