2007 Advertising Innovation Management Strategy 
Gijs Van Wulfen
MAY 5, 2017
That’s why I am sharing with you the following highlights of The Innovation Maze. 15 obstacles are hindering innovation at its start. As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo.
Gijs Van Wulfen
NOVEMBER 7, 2016
However, the “Fuzzy Front End” is unfortunately the least well-structured part of the innovation process, both in theory and in practice.” [ii]. 15 obstacles are hindering innovation at its start. I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?” No market need.
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Idea Drop
SEPTEMBER 4, 2017
In 2007 a small-time, ailing Netflix actually thought they were going to be acquired by the Blockbusters giant, but they decided they didn’t want to. Lesson: If you don’t do it, someone else will. Blockbusters It’s a widely held belief that Blockbusters was killed by the rise of Netflix, but the reality is a lot worse.
hackerearth
AUGUST 10, 2017
CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. When Virgin America had limited marketing budgets, it got creative and partnered with Victoria's Secret and HBO (2007-2008) to redefine customer experience for their flyers.
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