The Importance of Persistence: Building an Innovation System for the Long-term
The Inovo Group
OCTOBER 16, 2019
They reported directly to the CTO. In a world where Wall Street gives a premium to companies that are considered ‘innovative’, the incentive to engage in innovation theater is sometimes irresistible. A 2007 study by M. For some companies this can be up to 10% of their ‘creative’ budget (R&D, NPD, design, etc.).
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