The Importance of Persistence: Building an Innovation System for the Long-term
The Inovo Group
OCTOBER 16, 2019
They reported directly to the CTO. A 2007 study by M. Chandy showed that companies whose chief executives speak about future events and external activities innovate more than those whose chiefs don’t. For some companies this can be up to 10% of their ‘creative’ budget (R&D, NPD, design, etc.).
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