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The Role of Innovation in New Product Development: Three Approaches for Success

Qmarkets

Innovation is essential throughout the entire new product development (NPD) process, but nowhere is it more key than it is in the Fuzzy Front End (FFE) stage. FFE is the starting point of NPD and is where new product ideas are generated before entering the formal development process.

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Part 1: Accelerating the impact of Innovation Campaigns

Values Centered Innovation

Part 1 of 3: Innovation is the core driver to meet critical business needs. In a 2007 McKinsey Quarterly article on “Leadership and Innovation,” the authors made it quite clear that “Innovation is a core driver of growth, performance and valuation.” The leaders in Product Development? Technology/R&D?