Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.
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