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Find inspiration behind these 3 surprising market creation stories

Christensen Institute

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. At first its design was seen as anti-Christian and villainous, and later it was seen as too feminine.

Marketing 105
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Why Government is Essential for Private Sector Innovation

Destination Innovation

Steve Jobs announced the iPhone to the world on 9 January 2007. It became a platform for secondary markets in apps, music and videos. Steve Jobs, Sir Jonathan Ive and the design team at Apple deserve the tremendous credit they get for this seismic innovation. These include: 1. Tiny microprocessors. Memory chips.

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9 Way Bailey’s Irish Cream Can Help You Innovate

IdeaScale

On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. Lesson Five: Ideas Need to be Marketed. I wrote out a design brief and asked Amy to show it to him and get him to submit some designs as soon as he could…. How else are they going to discover them?

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Congressional testimony on higher ed: Allow for innovation, incentivize student outcomes

Christensen Institute

There’s a saying in efficient markets for goods and services. They were designed originally as peer-review organizations to determine what is a college and to help institutions improve. What would a better market look like? Taxpayers are as well. The customer is always right. What they demand is ultimately met.

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Innovation Lessons from the Master, Steve Jobs

Destination Innovation

At the age of 21 Jobs founded Apple with Steve Wozniak in order to market the Apple I personal computer. Jobs worked with designer Jonathan Ive to develop a stunning sequence of new product blockbusters: the iMac, iTunes, Apple Stores, the iPod, the iTunes Store, the iPhone, the App Store, and the iPad.

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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Then, we’ll dive deeper to explore how design elicits and communicates emotion and personality to users.

Design 101
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Here’s What’s Wrong With Your Great Idea

Innovation Excellence

When Steve Jobs launched the iPhone in 2007, many pundits were less than impressed. Some said that its unusual shape made it unwieldy. Others thought that it was too expensive. Still others remarked that all the extra software made it a poor choice for its primary function — making phone calls.