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A New Model to Start Innovation

Gijs Van Wulfen

That’s why I am sharing with you the following highlights of The Innovation Maze. 15 obstacles are hindering innovation at its start. As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo.

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A New Model to Start Innovation

Gijs Van Wulfen

However, the “Fuzzy Front End” is unfortunately the least well-structured part of the innovation process, both in theory and in practice.” [ii]. 15 obstacles are hindering innovation at its start. I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?”