Remove 2007 Remove Design Thinking Remove Ideation Remove Innovation Processes
article thumbnail

A New Model to Start Innovation

Gijs Van Wulfen

Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely.