Remove 2008 Remove Creativity Remove Ideation Remove Social Innovation
article thumbnail

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Ideate Time to get those creative juices flowing. Define Now, consolidate your findings. What personality does your business currently exude?

article thumbnail

Future Trends 2021: Purpose & Co-creation

Be-novative

According to McKinsey , Governments’ have announced $10 trillion in reconstruction funds just in the first two months of the crisis, which is three times more than the response to the 2008–09 financial crisis. A Design Sprint is a great quick version of doing all steps of understanding, ideation, prototyping, testing, implementing?—?but

Trends 52