“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels
Qmarkets
JULY 8, 2017
By harnessing the collective intelligence and creativity of their customers they managed to reverse their downward spiral, and reinvigorate Lego as an innovative and fun product for audiences of all ages. Skip 20 years ahead and Lego have not forgotten how valuable external-stakeholders are to their innovation process.
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