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How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360

Prosumers , who are both consumers and producers at the same time, want to be involved in the entire process from design to production process. First, Amazon spun off its high-level self-publishing services in 2009, just three years after introducing Amazon Web Services. Case Study: Amazon. Amazon is a clear example in two ways.

article thumbnail

How B2B2C Drives Digitalization and the Innovation of New Business Models

Innovation 360 Group

Prosumers , who are both consumers and producers at the same time, want to be involved in the entire process from design to production process. First, Amazon spun off its high-level self-publishing services in 2009, just three years after introducing Amazon Web Services. Case Study: Amazon. Amazon is a clear example in two ways.