Choosing the right strategy handling uncertainty
Innovation 360 Group
APRIL 3, 2017
In H2, the strategy is not to understand and respond to the market, but instead to understand needs and use technology in new ways. It’s also here you find a lot of brave innovations driven by high ambitions and technology (decoding the Enigma, going to the moon, and developing tanks). 1] Based on Jaruzelski and Dehoff (2010). [2]
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