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Design Thinking & Human-Centered Design in Medical Devices & Pharma

InnovationTraining.org

Learn more about these innovation breakthroughs in this post highlighting a few key examples of how design thinking and human-centered design have been used in medical devices and pharma. This process involves brainstorming, prototyping, and experimentation to end at a solution that properly solves the problem at hand.

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THE QUESTION: Who Created "The Year of Living Creatively?"

Idea Champions

My intention not to call attention to myself, but to let you know that I've been deeply immersed in the creative process for decades and, along the way, have learned a lot about what enables the origination, development, and implementation of new possibilities and what obstructs it. Published in 2012. Free 10-year trial subscription.

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Are We Taking the “U” Out of UX?

Boxes and Arrows

Some excerpts: Work with the development team to follow a user-centered design approach as you work collaboratively to brainstorm and design innovative solutions to complex problems. Searches for ‘design thinking’, December 2012-June 2017 (Source: Google Trends). I recently saw a great ad for a senior UX specialist from MathWorks.

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The Big Secret of Design Thinking? Doing.

Innovationship

When other consulting firms learned what IDEO was doing, they feared we were sawing the branch we sat on. They’ll learn it, run with it, and we’ll never see them again!” And we focus on the integration of learning over time, through ongoing coaching and mentoring. Our process is what makes us special! It's thinking by doing.

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A Beginner’s Guide to Web Site Optimization—Part 2

Boxes and Arrows

Review data sources and brainstorm new test ideas. Step 2: Brainstorm ideas for improvement. Adaptive Path has a great technique of collaborative ideation that they call sketchboarding , which uses iterative rounds of group sketching. There is no decisive winner or the current version (control group) wins. Low conversion rate.