There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. The unknown becomes very different in approaching idea generation. It needs to have a different level of innovation idea funnel. Characterizing unknown unknowns. Newtown Square, PA: Project Management Institute.
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