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Teams moving to agile often struggle to integrate agile with best practices in user-centered design (UCD) and user experience (UX) in general. Fortunately, using a UX Integration Matrix helps integrate UX and agile by including UX information and requirements right in the product backlog. MORE
As business people, we need to manage our risks. We sound very intelligent when we do this, but it occasionally leads to incredibly stupid behavior. Lean Startups build measure learn MORE
The Build Measure Learn loops is backwards. There is a presumption that if you build something and slap some analytics on it then you will inevitably learn. Lean Startups and Customer Development build measure learn Minimum Viable Product startup MORE
Design patterns are generally considered a good thing, but do they actually help run a user experience group? As a user experience group manager and an observer (and sponsor) of design pattern exercises, I’ve come to have serious questions about their actual utility. It’s not that design pattern libraries are bad, but that in a world of limited resources, it is it is not clear that the investment is worth it. MORE
_This is an excerpt from “UX Storytellers”:[link] If you enjoy it, consider getting the kindle edition of UX Storytellers – Connecting the Dots with all the stories!_. Here’s something I believe in: stories are what make us human. Opposable thumbs? Other animals have those. Ability to use tools? Ditto. Even language is not exclusive to human beings. MORE
In order to implement sustainable Innovation in 2012, you need to define innovation in a manner that makes strategic sense for your organization, and have the know-how to properly construct and use a process, plus the will to keep the process on course. Make developing that strategy your 2012 New Year’s Resolution. The post 2012 Innovation Resolution: Turning Ideas Into Money appeared first on Robert's Rules of Innovation. MORE
For centuries, the well-heeled Christian faithful in Europe made pilgrimages to Jerusalem, but most couldn’t afford these expensive and dangerous trips. In the fifteenth century, monks met the demand by setting up shrines along the roads. Together, these shrines told the Passion story, so that the faithful could take the same trip in miniature, at home. In the seventeenth century, these shrines moved inside the churches, becoming the modern Stations of the Cross. MORE
Podcast Summary In this episode, I had the pleasure of sitting down in New Orleans at the 2012 Information Architecture Summit with Christina Wodtke ( @cwodtke ), the founder of Boxes and Arrows.com. Also, the community will come together at the Boxes and Arrows Fall 2012 Retreat. Show Time: 21 minutes 06 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. MORE
Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA ’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds. MORE
I have a love hate relationship with the Business Model Canvas. Steve Blank uses it brilliantly in his Lean Launchpad class, I've had less success. Business Model business model business model canvas business plans MORE
Show Time: 35 minutes 20 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. Podcast Summary On today’s show I had the pleasure to talking with the first Global Director for World Information Architecture Day , Jessica DuVerneay. MORE
79 
In this video, I share some basics of visual thinking that should get you up in running in about 20 minutes. This video is a bit long, so I added a table of contents so you can quickly navigate to the points you are interested in. The table of contents is available by clicking the icon to the right of the volume control. Let me know about your sketching challenges and I will try to help you through them in future videos. Blog posts Videos MORE
Show Time: 29 minutes 29 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. Podcast Summary Today on Boxes and Arrows, Chris Baum talks with Patrick Quattlebaum, Design Director at Adaptive Path. Patrick has some interesting insights and tools that designers can use to develop experiences across channels. MORE
When it comes to Research and Development (R&D), a majority of the new product development process involves the “D” from concept to launch. However, the “R” is where most breakthroughs come from – and it is in jeopardy due to recessionary cuts and the short-term pressure for monthly and quarterly results. When companies are laser focused on delivering monthly bottomline goals, research can be left on the back burner. What are you doing to support research? MORE
Many thanks to Thomas Vanderwal for the many conversations that inspired this post. The average life expectancy of a human being in the 21st century is about 67 years. Do you know what the average life expectancy for a company is? Surprisingly short, it turns out. In a recent talk , John Hagel pointed out that the average life expectancy of a company in the S&P 500 has dropped precipitously, from 75 years (in 1937) to 15 years in a more recent study. MORE
Is anyone else out there sick of signing up for on-line products that don't do what they promised? It's only an MVP" is a poor excuse for bad user experience. Customer Development Customer Support Entrepreneurship User Experience customer support Minimum Viable Product MVP user experience ux MORE
I was at Lean Startup Machine in New York last weekend and I was so impressed by a post by Cindy Alvarez that Trevor distributed, 10 Things I’ve Learned, that I decided to blatantly copy her and create my own top ten list. Unfortunately I’m a terrible editor. So here are 21 things: …and the [.]. Lean Startups and Customer Development MORE
“It’s easier to resist at the beginning than at the end.” ” Leonardo Da Vinci Some of Leonardo’s projects failed because of their execution. The strange tale of Leonardo’s “Kitchen Nightmare” plays out like a Shakespearean “comedy of errors” where a visionary designer’s experiments all work perfectly to extremely disastrous results. MORE
It's not just about Customer Development. I'm a massive fan or Customer Development but that cannot be the only tool in your toolbox. Customer Development User Experience lean user experience leanux user experience ux MORE
Recently the web design community has been eating up the secrets of game design. The Gamification trend merely borrowed simple game mechanics, from badges to progress bars. But now designers are looking more closely at core game design principles like design for flow and mastery, blending them with our old friend, ease of use. But how many of these techniques are relevant for more everyday sites, like ecommerce and productivity apps? Flow is a concept popularized by Mihály Csíkszentmihályi. MORE
When we last left off, our intrepid Puppies-as-a-Service Business Model Canvas was looking pretty good. We'd finished off the product/market fit side of the canvas. Business Model business model business model canvas business plans puppies user experience MORE
All week I have been trying to devise a clean getaway post for the year 2012 and it has been a struggle. I referred to a recent hiring notice from the Obama 2012 campaign. And it won the 2012 campaign. Then performance on demand, Wall Street Journal columnist Peggy Noonan did the heavy lifting for me in this weekend’s edition of her column, Declarations. MORE
I have taught a lot of people how to draw their ideas. One of the questions that comes up over and over is “now that I can draw my ideas, how do I know what to draw to get my ideas across?” ” In other words, “I have a communication goal, how can I figure out the best way to draw that?” ” It’s not just how to draw, but what to draw. MORE
TaskRabbit launched a new business: Puppies-as-a-Service I think it's a fabulous idea and it'll make a great example to use with our new Business Model Canvas. Business Model business model business model canvas business plans puppies user experience MORE
Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways. Innovation in and of itself is the key to a company’s survival. It is the lifeblood of a company. That said, innovation is not always easy, and it does not come by itself. It requires a culture and desire to deliver that needs to be nurtured and reinforced by its leadership and a backed by a structured process approach. MORE
Here is the text that appeared in the Wall Street Journal, October 25, 2012 , reprinted for convenience: “Policy makers should acknowledge that our growing debt is a serious threat to the economic well-being and security of the United States. Last week more than eighty corporate CEOs signed and published a manifesto, agreeing that our nation needs both spending cuts and revenue increases to move forward. MORE
Entrepreneurs should stop talking about abstract solutions and frame their pitches in terms of solving real problems, but I was wrong. Problems don't exist. Lean Startups and Customer Development early adopters problems MORE
I try hard in this blog to leave out my personal politics, which isn’t all that hard to do since I consider the topic of business innovation and its various threads to be about as nonpartisan a subject as there should be. Business enterprise and creativity are as fundamental to a shared sense of values as I can imagine, and where we may often disagree on the “how” I hope we don’t much disagree on the “why.” MORE
Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. MORE
It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start. If the numbers tell the tale correctly, slightly more than half of us are pleased with the outcome and slightly less than half not so much. MORE
On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire. After battling wind swells, and thick mist, Wallenda completed his walk crossing from the United States into Canada. He was greeted by a Canadian customs agent who asked, “What is the purpose of your trip sir?” MORE
The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain. Business Model User Experience business model business model canvas business plans user experience MORE
Your job is to make the user happy. The user doesn't care about your features or how you make their problems disappear, they care about being happy. User Experience lean user experience leanux user experience ux MORE
I have taught a lot of people how to draw their ideas. One of the questions that comes up over and over is “now that I can draw my ideas, how do I know what to draw to get my ideas across?” ” In other words, “I have a communication goal, how can I figure out the best way to draw that?” ” It’s not just how to draw, but what to draw. MORE
Imagine you’re on one side of a grass lawn and you want to reach the bus stop on the opposite side. Do you walk on the sidewalk around the edges or cross in the middle? Assuming the grass is dry and it’s not prohibited, you’d probably take the shortest path and walk across the lawn to the bus stop. If others have done so before, you may see a beaten path that you could follow. MORE
This week, let’s reflect on some of 2012’s best new ideations. Read on for a list of five amazing innovations that have been granted the prestigious Edison Award in 2012 ( [link] ). . After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for. In the past year there have been some incredible new innovations revolutionizing the way people live their lives. MORE
My friend Marcia Conner , an admitted “word person” has been honing her visual thinking skills. She asked me “How can I recognize when I should be drawing an idea, versus communicating it some other way?” ” Watch my conversation (and sketching) with Marcia here. Blog posts Videos MORE
Customer development is hard. It takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building. Customer Development Lean Startups MORE
haven't been updating my blog recently. Big news, I joined LUXr and I'm on tour in Europe! Business Model agile UX business model canvas for user experience Lean Startups lean user experience MORE
You’ve just asked your employees to collaborate on an important group project. After taking time to photocopy a stack of handouts about the project, the group waits for a conference room to become available. Finally seated around the table, the group stares down at their paperwork until the meeting disperses, not to meet again for days or weeks. At its bare essentials, the group project appears to be tedious and inefficient. MORE
To get some real world insight, on April 26th of this year the National Center for Employee Ownership (NCEO) announced the winners of its 2012 Innovations in Employee Ownership Award , sponsored by TEOCO. Ownership is one of the key imperatives of Robert’s Rules of Innovation. Most would agree that innovation is everyone’s responsibility, but employees can’t innovate unless their leaders empower them to do so. MORE
Podcast Summary In this episode Chris Baum speaks with Donna Spencer , Lynne Polischuik , Justin Davis and Erin Jo Richey at the 2012 IA Summit about their interactive panel discussion Taking the Plunge: Diving Into Indie UX. Show Time: 33 minutes 40 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. MORE
2012 Related Topics CorporateIntel
DECEMBER 18, 2012
Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established.
Robert Brands
JANUARY 9, 2012
In order to implement sustainable Innovation in 2012, you need to define innovation in a manner that makes strategic sense for your organization, and have the know-how to properly construct and use a process, plus the will to keep the process on course. Make developing that strategy your 2012 New Year’s Resolution. The post 2012 Innovation Resolution: Turning Ideas Into Money appeared first on Robert's Rules of Innovation.
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Boxes and Arrows
AUGUST 20, 2012
Imagine you’re on one side of a grass lawn and you want to reach the bus stop on the opposite side. Do you walk on the sidewalk around the edges or cross in the middle? Assuming the grass is dry and it’s not prohibited, you’d probably take the shortest path and walk across the lawn to the bus stop. If others have done so before, you may see a beaten path that you could follow.
Grasshopper Herder
JUNE 19, 2012
The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain. Business Model User Experience business model business model canvas business plans user experience
Grasshopper Herder
JULY 3, 2012
TaskRabbit launched a new business: Puppies-as-a-Service I think it's a fabulous idea and it'll make a great example to use with our new Business Model Canvas. Business Model business model business model canvas business plans puppies user experience
Grasshopper Herder
JULY 17, 2012
Customer development is hard. It takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building. Customer Development Lean Startups
Boxes and Arrows
FEBRUARY 3, 2012
Teams moving to agile often struggle to integrate agile with best practices in user-centered design (UCD) and user experience (UX) in general. Fortunately, using a UX Integration Matrix helps integrate UX and agile by including UX information and requirements right in the product backlog.
Boxes and Arrows
JUNE 7, 2012
Recently the web design community has been eating up the secrets of game design. The Gamification trend merely borrowed simple game mechanics, from badges to progress bars. But now designers are looking more closely at core game design principles like design for flow and mastery, blending them with our old friend, ease of use. But how many of these techniques are relevant for more everyday sites, like ecommerce and productivity apps? Flow is a concept popularized by Mihály Csíkszentmihályi.
Boxes and Arrows
JUNE 18, 2012
Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA ’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds.
Boxes and Arrows
MAY 30, 2012
Show Time: 35 minutes 20 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. Podcast Summary On today’s show I had the pleasure to talking with the first Global Director for World Information Architecture Day , Jessica DuVerneay.
Grasshopper Herder
MARCH 6, 2012
I was at Lean Startup Machine in New York last weekend and I was so impressed by a post by Cindy Alvarez that Trevor distributed, 10 Things I’ve Learned, that I decided to blatantly copy her and create my own top ten list. Unfortunately I’m a terrible editor. So here are 21 things: …and the [.]. Lean Startups and Customer Development
Boxes and Arrows
FEBRUARY 15, 2012
“It’s easier to resist at the beginning than at the end.” ” Leonardo Da Vinci Some of Leonardo’s projects failed because of their execution. The strange tale of Leonardo’s “Kitchen Nightmare” plays out like a Shakespearean “comedy of errors” where a visionary designer’s experiments all work perfectly to extremely disastrous results.
Boxes and Arrows
MAY 29, 2012
For centuries, the well-heeled Christian faithful in Europe made pilgrimages to Jerusalem, but most couldn’t afford these expensive and dangerous trips. In the fifteenth century, monks met the demand by setting up shrines along the roads. Together, these shrines told the Passion story, so that the faithful could take the same trip in miniature, at home. In the seventeenth century, these shrines moved inside the churches, becoming the modern Stations of the Cross.
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Boxes and Arrows
JANUARY 26, 2012
Design patterns are generally considered a good thing, but do they actually help run a user experience group? As a user experience group manager and an observer (and sponsor) of design pattern exercises, I’ve come to have serious questions about their actual utility. It’s not that design pattern libraries are bad, but that in a world of limited resources, it is it is not clear that the investment is worth it.
Boxes and Arrows
MARCH 8, 2012
_This is an excerpt from “UX Storytellers”:[link] If you enjoy it, consider getting the kindle edition of UX Storytellers – Connecting the Dots with all the stories!_. Here’s something I believe in: stories are what make us human. Opposable thumbs? Other animals have those. Ability to use tools? Ditto. Even language is not exclusive to human beings.
Grasshopper Herder
FEBRUARY 23, 2012
The Build Measure Learn loops is backwards. There is a presumption that if you build something and slap some analytics on it then you will inevitably learn. Lean Startups and Customer Development build measure learn Minimum Viable Product startup
Xplaner
DECEMBER 17, 2012
I have taught a lot of people how to draw their ideas. One of the questions that comes up over and over is “now that I can draw my ideas, how do I know what to draw to get my ideas across?” ” In other words, “I have a communication goal, how can I figure out the best way to draw that?” ” It’s not just how to draw, but what to draw.
Xplaner
DECEMBER 7, 2012
In this video, I share some basics of visual thinking that should get you up in running in about 20 minutes. This video is a bit long, so I added a table of contents so you can quickly navigate to the points you are interested in. The table of contents is available by clicking the icon to the right of the volume control. Let me know about your sketching challenges and I will try to help you through them in future videos. Blog posts Videos
Boxes and Arrows
APRIL 9, 2012
Podcast Summary In this episode, I had the pleasure of sitting down in New Orleans at the 2012 Information Architecture Summit with Christina Wodtke ( @cwodtke ), the founder of Boxes and Arrows.com. Also, the community will come together at the Boxes and Arrows Fall 2012 Retreat. Show Time: 21 minutes 06 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes.
Xplaner
AUGUST 26, 2012
Many thanks to Thomas Vanderwal for the many conversations that inspired this post. The average life expectancy of a human being in the 21st century is about 67 years. Do you know what the average life expectancy for a company is? Surprisingly short, it turns out. In a recent talk , John Hagel pointed out that the average life expectancy of a company in the S&P 500 has dropped precipitously, from 75 years (in 1937) to 15 years in a more recent study.
Grasshopper Herder
AUGUST 7, 2012
When we last left off, our intrepid Puppies-as-a-Service Business Model Canvas was looking pretty good. We'd finished off the product/market fit side of the canvas. Business Model business model business model canvas business plans puppies user experience
Grasshopper Herder
MARCH 20, 2012
Entrepreneurs should stop talking about abstract solutions and frame their pitches in terms of solving real problems, but I was wrong. Problems don't exist. Lean Startups and Customer Development early adopters problems
Grasshopper Herder
JUNE 26, 2012
As business people, we need to manage our risks. We sound very intelligent when we do this, but it occasionally leads to incredibly stupid behavior. Lean Startups build measure learn
Boxes and Arrows
APRIL 18, 2012
Show Time: 29 minutes 29 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes. Podcast Summary Today on Boxes and Arrows, Chris Baum talks with Patrick Quattlebaum, Design Director at Adaptive Path. Patrick has some interesting insights and tools that designers can use to develop experiences across channels.
Xplaner
DECEMBER 28, 2012
My friend Marcia Conner , an admitted “word person” has been honing her visual thinking skills. She asked me “How can I recognize when I should be drawing an idea, versus communicating it some other way?” ” Watch my conversation (and sketching) with Marcia here. Blog posts Videos
Boxes and Arrows
MAY 22, 2012
Podcast Summary In this episode Chris Baum speaks with Donna Spencer , Lynne Polischuik , Justin Davis and Erin Jo Richey at the 2012 IA Summit about their interactive panel discussion Taking the Plunge: Diving Into Indie UX. Show Time: 33 minutes 40 seconds. Download mp3 (audio only) Download m4a (with visuals, requires iTunes, Quicktime, or similar). iTunes.
Grasshopper Herder
JUNE 12, 2012
I have a love hate relationship with the Business Model Canvas. Steve Blank uses it brilliantly in his Lean Launchpad class, I've had less success. Business Model business model business model canvas business plans
Grasshopper Herder
FEBRUARY 7, 2012
Is anyone else out there sick of signing up for on-line products that don't do what they promised? It's only an MVP" is a poor excuse for bad user experience. Customer Development Customer Support Entrepreneurship User Experience customer support Minimum Viable Product MVP user experience ux
Grasshopper Herder
JULY 10, 2012
It's not just about Customer Development. I'm a massive fan or Customer Development but that cannot be the only tool in your toolbox. Customer Development User Experience lean user experience leanux user experience ux
Grasshopper Herder
SEPTEMBER 25, 2012
haven't been updating my blog recently. Big news, I joined LUXr and I'm on tour in Europe! Business Model agile UX business model canvas for user experience Lean Startups lean user experience
Xplaner
DECEMBER 17, 2012
I have taught a lot of people how to draw their ideas. One of the questions that comes up over and over is “now that I can draw my ideas, how do I know what to draw to get my ideas across?” ” In other words, “I have a communication goal, how can I figure out the best way to draw that?” ” It’s not just how to draw, but what to draw.
CorporateIntel
DECEMBER 30, 2012
All week I have been trying to devise a clean getaway post for the year 2012 and it has been a struggle. I referred to a recent hiring notice from the Obama 2012 campaign. And it won the 2012 campaign. Then performance on demand, Wall Street Journal columnist Peggy Noonan did the heavy lifting for me in this weekend’s edition of her column, Declarations.
Robert Brands
NOVEMBER 26, 2012
This week, let’s reflect on some of 2012’s best new ideations. Read on for a list of five amazing innovations that have been granted the prestigious Edison Award in 2012 ( [link] ). . After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for. In the past year there have been some incredible new innovations revolutionizing the way people live their lives.
CorporateIntel
OCTOBER 30, 2012
Here is the text that appeared in the Wall Street Journal, October 25, 2012 , reprinted for convenience: “Policy makers should acknowledge that our growing debt is a serious threat to the economic well-being and security of the United States. Last week more than eighty corporate CEOs signed and published a manifesto, agreeing that our nation needs both spending cuts and revenue increases to move forward.
Robert Brands
DECEMBER 11, 2012
To get some real world insight, on April 26th of this year the National Center for Employee Ownership (NCEO) announced the winners of its 2012 Innovations in Employee Ownership Award , sponsored by TEOCO. Ownership is one of the key imperatives of Robert’s Rules of Innovation. Most would agree that innovation is everyone’s responsibility, but employees can’t innovate unless their leaders empower them to do so.
Xplaner
FEBRUARY 21, 2012
Did you like this? If so, please consider buying me a coffee! Videos Ways of working
Robert Brands
DECEMBER 5, 2012
You’ve just asked your employees to collaborate on an important group project. After taking time to photocopy a stack of handouts about the project, the group waits for a conference room to become available. Finally seated around the table, the group stares down at their paperwork until the meeting disperses, not to meet again for days or weeks. At its bare essentials, the group project appears to be tedious and inefficient.
CorporateIntel
NOVEMBER 14, 2012
It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start. If the numbers tell the tale correctly, slightly more than half of us are pleased with the outcome and slightly less than half not so much.
Robert Brands
NOVEMBER 12, 2012
On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire. After battling wind swells, and thick mist, Wallenda completed his walk crossing from the United States into Canada. He was greeted by a Canadian customs agent who asked, “What is the purpose of your trip sir?”
Robert Brands
OCTOBER 30, 2012
Innovation in business is the development of new customer value through solutions that meet new needs, inarticulate needs, or current needs in new ways. Innovation in and of itself is the key to a company’s survival. It is the lifeblood of a company. That said, innovation is not always easy, and it does not come by itself. It requires a culture and desire to deliver that needs to be nurtured and reinforced by its leadership and a backed by a structured process approach.
Robert Brands
OCTOBER 9, 2012
When it comes to Research and Development (R&D), a majority of the new product development process involves the “D” from concept to launch. However, the “R” is where most breakthroughs come from – and it is in jeopardy due to recessionary cuts and the short-term pressure for monthly and quarterly results. When companies are laser focused on delivering monthly bottomline goals, research can be left on the back burner. What are you doing to support research?
CorporateIntel
OCTOBER 5, 2012
I try hard in this blog to leave out my personal politics, which isn’t all that hard to do since I consider the topic of business innovation and its various threads to be about as nonpartisan a subject as there should be. Business enterprise and creativity are as fundamental to a shared sense of values as I can imagine, and where we may often disagree on the “how” I hope we don’t much disagree on the “why.”
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