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A Beginner’s Guide to Web Site Optimization—Part 2

Boxes and Arrows

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. We created the following minimum completion criteria for my past team at DIRECTV Latin America. Optimization process. Step 1: Data analysis and deciding what to test.

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Get Real About Your Company’s Future

The Inovo Group

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. For many, “future” is in fact a continuation of the immediate past and projections of near-term forces and trends that are easy to see and understand. Bill Gates.

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Workplace Conflict: Statistics That Reveal Its Cost

CMOE

Rather than futilely attempting to avoid conflict, we need to understand it and look at it from a different perspective. It’s possible to learn how to effectively manage conflict with training. The first step we can take to better understand conflict is to explore why and when conflict occurs in the workplace. Verbal abuse.

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50 what-if questions to reimagine the future

Board of Innovation

50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you were charged a fee for delivering a bad customer experience? What if we paid with self-created virtual currencies? What if no staff was required?

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Too Busy To Save Your Company

CorporateIntel

One of my final posts of 2012 memorialized the brands we lost last year, and inspired the question, how do so many companies so often and so badly miss the boat? It’s even more perplexing when they know where it’s docked, what time it leaves, and who the captain of that departing ship is. Busy, busy, busy.

Company 40
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We Don’t Research. We Build.

Boxes and Arrows

As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits. This produces a tension when we come to demonstrate our value to their companies, their products, and their vision.