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Get Real About Your Company’s Future

The Inovo Group

For many, “future” is in fact a continuation of the immediate past and projections of near-term forces and trends that are easy to see and understand. Articulate artifacts, experiences and influences – expand beyond technology. Technology roadmapping? Would it have a new product development or innovation process?

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The 10 Reasons People Buy New Products

New Markets Advisors

Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at Project social image or status ?—?There