2014 Brainstorming Design Thinking Project 
Tullio Siragusa
SEPTEMBER 25, 2023
The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Brainstorm ways to bridge the gap between the current and the aspirational personality.
Innovation 360
JUNE 26, 2016
Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.
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Open Innovation EU
OCTOBER 11, 2017
Collaborative Innovation is a branche within Open Innovation that studies the effect of temporary Open Innovation-projects with a single goal in mind, such as the creation of a new product or the development of a new service. More information in Weiblen (2014) and Chesbrough (2010) when he describes these companies as merchants.
Innovation 360 Group
JUNE 25, 2016
Market leaders in the new B2B2C space brought in innovative concepts from start-ups and online marketers, such as brainstorming ideation, rapid project development for commercialization, smaller repetitive iterations of prototypes, A/B testing and simultaneous project portfolio management across the 3 Business Model Innovation Horizons.
KindlingApp
JUNE 1, 2015
In November of 2014, I became the Chief Information Officer for the MidAmerica Division of HCA. Once we had our goals established, we took our existing project intake process and built around it to support the acceptance of ideas. At the recommendation of a friend, I picked up a digital copy of The Idea-Driven Organization by Alan G.
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