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How to understand and define user needs

Sopheon

But when the product was released in 2014, it failed miserably. Google had skipped a particularly important step in the product development process. It had neglected to define who its potential users were, how they’d use the product and which problems it would help solve. Because nobody had asked for or needed it.

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71 Innovation Methodologies

Open Innovation EU

New Product and Development Service Process (Hauser). New Product Development Front End (Khurana). Revolutionizing Product Development (Wheelwright & Clark). New Product Development Funnel (Katz). Human-Centered Design (IDEO). Focus stage: Seed Published: 2014 more….

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So Where Is Innovation Heading?

Paul Hobcraft

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

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The Case for Dual Innovation

Tim Kastelle

Let’s sum up some relevant findings of these studies, making the case for dual innovation management: BCG: Most Innovative Companies 2014 . This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014. Source: Detecon. Conclusion.

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Activewear Brand Turns to Open Innovation

IdeaConnection

Activewear brand Outdoor Voices is so convinced by the benefits of open innovation and co-creating with customers that from now on it is going to involve them in all future product designs. The brand launched in 2014 and Running was its first collection to involve consumer input which it did via social media.

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The Innovation Generation Has Arrived

Legacy Innovation Group

Oct 04, 2014 | Anthony Mills. Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

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Building Capacity for Breakthrough Innovation

Innov8rs

Established companies are designed for efficiency and predictability, creating systems and cultures that inherently resist change. The Lufthansa Innovation Hub, established in 2014 and based in Berlin, was initially conceived to tap into the burgeoning tech and startup ecosystem in the city.