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MARCH 7, 2016

Adapted from: https://nbry.wordpress.com/2014/06/27/massive-platforms-for-cocreation-the-new-normal-22/. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Winner-takes-all dynamics play out. These will be major rules, most upcoming 21 C businesses will play by.

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Nevertheless, many market participants still face the enormous challenge of figuring out the blend of all necessary elements and the right mix for a successful innovation process. Even fewer have persistently developed and implemented habits and processes that foster sustainable innovation. Top Model Principle.

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Integrative Innovation

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Adapted from: https://nbry.wordpress.com/2014/06/27/massive-platforms-for-cocreation-the-new-normal-22/. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Most companies are not targeting mobile products and capabilities in their innovation efforts.

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