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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

NOVEMBER 22, 2016

Back in 2014 at the time of the last survey by Altimeter, only 25% of companies undergoing some form of digital transformation had mapped the customer journey, as now 88% cited CX as the driver of change and why technology was the necessary solution. With the runway for disruptive technologies still ahead (e.g.,

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

APRIL 17, 2017

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. A Framework for Digital Business Transformation ; Cognizant; October 2014. Weinelt, B.; Elkhuizen, G.; Yoshida, H.;

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