You Are Being Digitally Disrupted – Do Something About It
The Inovo Group
APRIL 17, 2017
These are primarily B2C companies (e.g., P&G), software (e.g., become merely just more ‘software’ once they are commercialized. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. Adobe), electronics (e.g., Phillips, A.N.,
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