You Are Being Digitally Disrupted – Do Something About It
The Inovo Group
APRIL 17, 2017
P&G), software (e.g., Every time a customer calls, requires a demo, has a 1-hour meeting with a sales person, etc. become merely just more ‘software’ once they are commercialized. Strategy, not Technology, Drives Digital Transformation ; MITSLoan; Summer 2015. These are primarily B2C companies (e.g., is friction.
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