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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). The knowledge, information and technologies are available.

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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

You no longer have to face the desktop or notebook screen to do price searches, to learn something – like changing your car tire or getting safely to your destination. 69% of Brazilian smartphone users pick up the phone in the middle of a conversation to learn more about something that has been said. Moment – I want to Go.

Change 40
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The Importance of Persistence: Building an Innovation System for the Long-term

The Inovo Group

CEOs who focus their attention on future events and external activities lead their firms to early adoption and invention of new technologies and greater and faster development of innovations. In contrast, firms whose CEOs focus on internal operations are slower to detect, adopt and implement new technologies the study found.

System 53
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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

You no longer have to face the desktop or notebook screen to do price searches, to learn something – like changing your car tire or getting safely to your destination. 69% of Brazilian smartphone users pick up the phone in the middle of a conversation to learn more about something that has been said. Moment – I want to Go.

Change 8