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The Case for Dual Innovation

Tim Kastelle

Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Two-thirds of all breakthrough innovators stated that all innovation and product development is controlled and driven by a centralized organization, at least in its initial stages. Accenture: 2015 US Innovation Survey.

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The Case for Dual Innovation

Integrative Innovation

Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Two-thirds of all breakthrough innovators stated that all innovation and product development is controlled and driven by a centralized organization, at least in its initial stages. Accenture: 2015 US Innovation Survey.